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Cleaning growth, built by a contractor

SEO That Makes Your Business Shine

I run a trades business. I know what it's like to build recurring revenue one client at a time. My SEO system helps cleaning companies stand out from the crowd.

From 72 to 277 monthly Google clicks at Lapeyre Roofing. November 2025 vs. August 2026.See the system proven at Lapeyre Roofing →
Book a 20-Minute Call

20 minutes. A straight read on your market, from the founder.

Sound familiar?

You're competing against every 'cleaning lady' ad on Facebook and Nextdoor
Homeowners can't tell the difference between you and a $50 house cleaner
Your agency writes blog posts about 'cleaning tips' that don't convert
You've built a great team but struggle to keep them busy consistently
Commercial clients search online but find your competitors first

Meanwhile, that other cleaning company is booking every "house cleaning near me" search in your area.

It's not that SEO doesn't work for cleaning companies. It's that most agencies don't understand recurring service businesses.

See Your Before & After Exit Value

Every dollar of EBITDA you add through SEO gets multiplied at exit. Cleaning companies typically sell at 2-4x EBITDA.

$25K$75,000$500K
YOUR EXIT CHECK

Assuming current business value of $500,000

BUSINESS EXIT
Current Value
#1013
Pay to the order of: YOU
$500,000
Date: Upon Sale
WITHOUT SEO
BUSINESS EXIT
After SEO Investment
#1013
Pay to the order of: YOU
$725,000
Date: Upon Sale
WITH SEO
Extra money in YOUR pocket
+$225,000
from $75,000/yr EBITDA increase

Based on 3× EBITDA multiple

More visibility → more recurring clients → more revenue → higher EBITDA → bigger exit.

Why I'm Different

I'm Hunter. I own Lapeyre Roofing, a real trades company serving Texas and Louisiana. Real crews. Real trucks. Real customers.

I spent tens of thousands of dollars on SEO agencies. They made me feel like a number. So I built my own system.

Lapeyre Roofing grew from 72 Google Search clicks in November 2025 to 277 in August 2026. A website and SEO case study from our founder’s own roofing company.

I understand recurring revenue

Cleaning is all about building a consistent client base

I know trust matters in-home

You need to build credibility before they hand over keys

I test everything on my own company first

You get what actually works

A short client list, on purpose

Every account gets my direct attention

What You Get When We Work Together

The Exact System I Use

Same SEO playbook that works for my company. Adapted for cleaning-specific keywords.

Clear Accountability

A clear point of contact, agreed priorities, and regular progress updates.

Cleaning-Specific Strategy

I understand residential, commercial, move-out, deep cleaning - and what people search for.

Results You Can Actually Measure

Rankings that turn into recurring clients. Not vanity metrics.

Related Industries We Serve

We help home service businesses across multiple trades with specialized SEO strategies

Looking for specific services?

Ready to Clean Up in Search Results?

Book a 20-minute call. I'll take a look at your current rankings, your competition, and give you an honest assessment of what it would take to dominate cleaning search in your area.

20-minute strategy callDirectly with the founderHonest assessment