I Built Obieo for My Own Roofing Company First.
Now It Runs Yours.
I'm Hunter Lapeyre. I own and operate Lapeyre Roofing, with crews working in Texas and Louisiana. I make payroll from the leads this system produces. That is the difference between Obieo and every agency you've met.
I hired the agencies. I paid the retainers and read the reports. What I got was junk links, generic content, and no way to tell whether any of it moved the phone. The people managing my account had never quoted a job, worked a storm season, or sat across a kitchen table from a homeowner deciding who to trust.
So I built the system myself. The content, the local optimization, the technical foundation, and eventually the lead delivery platform that runs Obieo today. Every piece of it was built to solve a problem I had as an owner, and every piece of it still runs on my own company.
Why Obieo Exists
The companies I respect most in this industry, the ones with real crews, real reputations, and owners who answer the phone at 6pm on a Friday, deserve a partner that operates at their level. Not a volume agency running the same playbook for two hundred accounts. Not a lead marketplace selling the same homeowner to four of their competitors.
Obieo is that partner. Exclusive leads, search visibility that compounds, and websites built to book work, run by someone who has to live with the results.
How We Work
- 1The founder is in the work. You don't get an account manager. You get the person who built the system, runs it on his own company, and answers his own phone.
- 2Everything is proven on our own company first. Lapeyre Roofing is the test bed. If a strategy doesn't hold up there, you never hear about it.
- 3Built in-house. We built our own lead delivery, tracking, and billing infrastructure. Nothing about your pipeline runs on a tool we don't control.
- 4A short client list, on purpose. We take on a limited number of new clients each quarter so every account gets the founder's attention, and we turn down work that isn't a fit.
- 5Ahead on AI search. Homeowners now ask ChatGPT and Google's AI which contractor to call. We have optimized for those answers since before most agencies knew the category existed.
What I Will and Won't Promise
I won't guarantee rankings or a number of jobs. Nobody honest can. Markets differ, sales teams differ, and I'd rather tell you that now than explain it later.
I will guarantee that the work is done by people who understand your business, that you always know exactly what we did and what it produced, and that if we're not the right fit, I'll tell you on the first call.
If that's the kind of partner you've been looking for, book a call.