Lapeyre Roofing · Our founder’s own company
From 72 to 277 monthly Google clicks.
November 2025 vs. August 2026. A look at the website work, the search results, and what those numbers actually tell us.
The takeover month, compared with the latest full month.
Verified Google Search Console data
| Metric | November 2025 | August 2026 |
|---|---|---|
| Clicks to website | 72 | 277 |
| Search impressions | 24.8K | 67.1K |
I wanted a website I could hold accountable.
I run Lapeyre Roofing as well as Obieo. In November 2025, I took over the website and SEO work. That gives us a starting point to compare against, and a real business in which to test our approach.
The website needed to answer the questions homeowners bring to a roofing decision: Do you handle my problem? Do you work in my area? Why should I trust you? How do I request an inspection?
We rebuilt the site around services, local coverage, homeowner questions, and a clearer path to contact the team. Ongoing SEO work builds on that foundation.
What improved
Monthly Google clicks rose from 72 to 277. Search impressions also increased, from roughly 24,800 to 67,100. These are measured search outcomes.
What we measure next
Qualified calls, inspection requests, booked appointments, and sold jobs show whether the traffic is helping the business. We are not attributing a revenue increase to this search comparison.
The same accountability, applied to your business.
Obieo brings roofing operator experience to website and SEO work. You get a clear scope, an accountable point of contact, and reporting that explains what changed and what comes next.