Growth partner for home service companies
Your market has one obvious choice. We make sure it's you.
Obieo builds and runs the growth system behind serious home service companies: a website that closes, local search that compounds, and lead campaigns scoped to your market. Founded and still run by a working roofing operator.
Featured Case Study
Lapeyre Roofing
Lapeyre Roofing grew from 72 Google Search clicks in November 2025 to 277 in August 2026. A website and SEO case study from our founder’s own roofing company.
72
Google clicks · November 2025
277
Google clicks · August 2026
Website & SEO partnerships
See what we’re building for contractors.
A clear website is the foundation. Ongoing SEO builds on it.
Website rebuild + ongoing SEO
T-10 Construction
We rebuilt T-10’s website across three states. Now we’re taking on SEO to build on that foundation.
Minnesota, Wisconsin & Iowa
Explore the project
Custom website + SEO
TAC Construction & Roofing
We’re developing TAC’s custom website and starting SEO together, with clear services, local coverage, project photos, and an estimate request path.
Baytown & East Houston, Texas
Explore the project
Three ways to engage. One standard of work.
Build the website, own your local search, or bring in exclusive homeowner leads. Every engagement is scoped to your market, run by the founder, and yours to keep.
Custom Websites
Build or Rebuild
A website that helps homeowners understand your services, trust your work, and request an estimate.
- Custom design and contractor-specific copy
- Services and local coverage
- Project photos and customer proof
- Clear calls to action
Most clients start here
Ongoing SEO
Foundation · Growth · Dominance
Build on your website with local search work and reporting that connects visibility with inquiries.
- Service and location content
- Google Business Profile management
- Technical SEO and relevant links
- Search and inquiry reporting
Lead Generation
Separate Campaign Service
Exclusive homeowner lead campaigns for your market, with territory, offer, and delivery scope agreed before anything goes live.
- Exclusive territory, never shared leads
- Campaign scope agreed up front
- Real-time lead delivery and follow-up plan
- Client-reported results you can read first
Selected clients
Home service companies across the country trust Obieo with their pipeline
Lead generation
Leads that became real jobs.
$90K+
in jobs submitted in one week
From a 40-plus-lead campaign.
Read the story77 squares
installed from an Obieo lead
A roofing project in Central Georgia.
Read the story$21,600
roof replacement sold
The first appointment sold from the campaign.
Read the storyResults reported by lead-generation clients. Outcomes vary.
See all client results →The industry standard
What the retainer usually buys
A rotating account manager
Someone who has never quoted a job explains your market back to you from a slide deck. Next quarter, it is someone new.
Activity dressed up as results
Ten blog posts, twenty citations, a thirty-page report. Your phone rings exactly as often as it did before.
Leads sold to four of your competitors
The same homeowner, the same afternoon, the same quote request in four inboxes. You are paying to race.
The Obieo standard
What working with us looks like
Run by an operator
Hunter Lapeyre owns a roofing company. Every strategy runs on his own business before it runs on yours.
Built in-house
We built our own lead delivery, tracking, and billing platform. When a lead hits your phone, we know exactly where it came from and what it cost.
Exclusive by design
Your territory is yours. We never sell the same lead twice, and we cap how many clients we take on so every account gets the founder’s attention.
See where you stand before we talk.
A two-minute read on your Google and AI search visibility. You'll see what's working, what's missing, and how far you are from being the company your market calls first.
Get Your Visibility ScoreReady to be the obvious choice in your market?
Book a strategy call with the founder. We'll look at your market and your current position, then tell you plainly whether we're the right partner. We take on a limited number of new clients each quarter.